Enhancing Hospitality Workforce Competencies Through Digital Literacy and Ai-Based Technology Training in the Tourism Industry

Abstract

This study examines the influence of digital literacy and AI-based technology training on hospitality workforce competencies in the tourism industry. Using a quantitative approach, data were collected from 200 hospitality employees through questionnaires and analyzed using Structural Equation Modeling (SEM). The findings show that digital literacy significantly improves employee adaptability, communication skills, operational performance, and customer service quality. Training in AI-based technology also positively affects technological confidence, innovation capability, and workforce readiness. Furthermore, digital literacy and AI-based training simultaneously contribute to strengthening workforce competitiveness in smart tourism ecosystems. The study concludes that continuous digital competency development and AI-oriented training are essential for preparing a future-ready hospitality workforce in the digital tourism era.